About

The purpose and mission of this site is to help empower everyone to use data for analytics and gain impactful insights.

My name is Orrin Edenfield and during the day I help people use data & analytics to solve modern (and often complex) business challenges using analytics services in the cloud. I do this in my role as a Sr Solutions Architect. Content on this website are from me, not my employer. I hope the resources on this site are helpful.

I live and work in sunny Los Angeles, California, USA with my wife and children. Prior to my current role, I worked for Microsoft for over seven years in Europe and in the USA helping customers to be successful with large scale analytics on the cloud. We enjoy baseball and al pastor burritos and miss the trains and scenery of the United Kingdom.

If you’d like to connect with me about data-related topics please feel free to reach out on LinkedIn.

Thank you!